At Airbus BizLab, external startups and internal intrapreneurs work together to transform innovative ideas into concrete projects. This process is controlled by the BizLab teams, which are distributed across various international locations. These are linked to the group in different ways and have so far functioned with different structures and processes. In terms of corporate strategy, these teams should be built up into a jointly aligned area under visionary new leadership in order to pool potential and resources and use synergy effects.
The pivotal point for the new strategy was the new management, which was entrusted with realigning the area. We worked hand in hand with them, designing and implementing every step of the process together and reflecting on them in detailed retrospectives. We took advantage of many of the organizations' peculiarities: For example, we metaphorically set up our process architecture as a flight journey and carried out our actions at different locations in order to take the special character of the department into account.
The trusting and very cooperative collaboration, in which the roles and tasks of external consulting and internal leadership were clearly defined and lived, meant that we were able to carry out a very focused and highly efficient support process. With this strong framework and clear control, the very diverse and creative potential of the international team was quickly released. The team developed an enthusiasm for themselves that was absolutely contagious. This special kind of energy and passion is the necessary prerequisite in companies to make innovations take off.